MTV/Sony Promo

We produced this promo spot for MTV for the launch of the new Sony Video Walkman. It centered around the idea of the main character strolling through his neighbourhood listening to and watching his favourite music. Everytime he changed the track he was listening to, the memory that the music was linked to popped out of the Walkman and floated off across the urban landscape.

The aim of the promo was to show how you and your music are intrinsically linked and that the new Sony Video Walkman could help you relive your memories, anytime, anyplace, anywhere. Freakish Kid designed and produced the spot for Brothers and Sisters UK, MTV and Sony.

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